- Review the Case Study Rubric and Peer Review questions (below) for details on how the Case Study will be graded.
- Based on Chapter 17 in your textbook, create a Paper that thoroughly answers in written paper / paragraph format one of the following topics:
- Put yourself in the role of a traditional media firm that is seeing its market decline. Describe how to address decline concerns and how techniques been attempted by other firms. OR
- Put yourself in the role of an advertiser for a product or service that you’re interested in. Describe how you would use the Internet to reach customers you are most interested in. Describe how this approach is different from traditional campaigns.
- The official form and style format for the College of Business is APA. You must use appropriate APA format for citations and references only. Using your text book and Library Resources include 2 or 3 resources to support your answers / point of view. Review information to Automatically Format Bibliography in Word (Links to an external site.).
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