Overview:

For this assignment, you will prepare a short essay (250 to 350 words) that compares approaches to setting product pricing. Please follow the instructions below and prepare your assignment, and be sure to follow APA guidelines.

Refer to the APA Resources area in the “Student Resources” button on our course home page.

Instructions:

In Module 4, we learned about approaches to setting product pricing. For this assignment, prepare a brief essay that addresses the following:

1. Compare the different approaches to setting product pricing that we studied this week.

2. Identify the risks and opportunities with each approach.

3. This essay should be 250 to 350 words.

· Include in-text citations of the author’s last name, year published, and page number, including when you cite your online resources (text). This adds strength and validity to your opinions, avoids plagiarism, and facilitates the demonstration of having read the assignment.

· Use your text and outside sources. Do not submit unsubstantiated opinions, hearsay, or conjecture.

· Provide substantive, thorough responses to each part of the prompt.